This unit is about the value of the strategic planning process in formulating appropriate strategies and designing a plan that will be supported by stakeholders and other organisational leaders. The critical review of the plan and its success is also addressed in the unit.
| Learning Outcomes | Assessment Criteria |
| 1. Be able to conceive and analyse strategic options | 1.1 Critically analyse and identify the organisation’s strategic aims and objectives including the approach adopted to strategic planning |
| 1.2 Determine alternative strategic options available and the implications for the organisation | |
| 1.3 Critically evaluate the impact of stakeholder expectations on a strategic plan and the planning horizon | |
| 2. Be able to formulate a strategic plan | 2.1 Critically evaluate the strategic options available to the organisation over the existing planning horizon and factoring in wider context market and competitor impacts |
| 2.2 Assess and determine the priorities and feasibility of alternative options over the existing planning horizon | |
| 2.3 Carry out a risk assessment of the preferred strategy and alternatives | |
| 2.4 Identify, justify and articulate the selected strategies within the plan and address any potential problems | |
| 2.5 Produce a strategic plan and its components to achieve the selected strategic direction | |
| 3. Be able to implement, evaluate, monitor and review the strategic plan | 3.1 Critically review the organisational and market factors to be considered in the implementation of the strategic plan |
| 3.2 Determine and apply a range of tools and concepts to monitor and review the strategic plan | |
| 3.3 Determine the impact of the strategic plan on the organisation’s direction and achievement of the organisation’s objectives |
Indicative Content
In this unit learners will be introduced to the concepts, ideas and models that underpin an organisation setting or taking a strategic direction. The models and concepts briefly discussed include:
Organisational aims and objectives
Alternative Strategic Options
Strategic Tools and Techniques
Other Tools and Techniques
Stakeholder expectations
Strategic options
Risk Assessment
Components of a Strategic plan How to evaluate, monitor and review a strategic plan.
